Experience “Sudachi,” a citrus fruit deeply rooted in the daily life of Tokushima residents, through a full-day lifestyle program. Activities included tasting original Sudachi cocktails and enjoying its refreshing aroma through a hands-on zesting experience—engaging all five senses.

In celebration of “Tokushima Indigo Promotion Month (July),” visitors participated in indigo dyeing workshops and explored a recreated “indigo field” showcasing the living form of the natural indigo plant used to produce Tokushima’s traditional dye, Awa Ai (Sukumo).

To build excitement for the summer Awa Odori festivals held across Tokushima, dancers were invited to the Tokushima Zone to perform and offer hands-on experiences, encouraging visitors to join the celebration.

To share the spiritual and cultural appeal of the Shikoku 88 Temple Pilgrimage, a shared tourism asset of the four Shikoku prefectures, visitors experienced rituals such as purification and osunafumi (stepping on sand representing each temple), guided by Buddhist monks.

Timed with the peak season of open-field Sudachi, this event featured a fun “grab-and-go” Sudachi experience. Tokushima’s Sudachi Ambassador and mascot Sudachi-kun helped promote the fruit, which was also shared at international and signature pavilions to foster cultural exchange.

As a gesture of appreciation to the many visitors to the Tokushima Zone during the Expo, Awa Odori performances were held together with attendees, celebrating the spirit of Tokushima through dance.

A casual café-style space where visitors could enjoy Tokushima’s food and culture. Offerings included menus featuring local ingredients, regional product sales, craft exhibitions, artisan demonstrations, and performances such as Awa Ningyo Joruri and appearances by Sudachi-kun.

Tokushima’s traditional Awa Odori was performed at the EXPO Arena, in front of the Italy Pavilion, and at three pop-up stages. The grand finale featured a massive “circle dance” with over 10,000 participants from Japan and abroad dancing together in unity.

Coinciding with the start of summer vacation and an expected increase in family visitors, this program offered water activities, local product sales, and experiences showcasing Tokushima’s nature, history, and traditional culture.

To promote Tokushima and foster international exchange, Awa Odori performances were held in collaboration with the Italy Pavilion, Germany Pavilion, and the Jellyfish Pavilion.

To share Tokushima’s traditional indigo dyeing culture with the world, indigo dyeing demonstrations were held at various international pavilions (Thailand, Czech Republic, Canada, Germany, Jordan, Italy), using local materials from each pavilion. These dyed items are planned for future display at the Tokushima Prefectural Office.

Centered around themes like space and food tech, this event allowed visitors to explore Tokushima’s innovations and products through interactive exhibits, sales booths, and panel discussions—offering a glimpse into the future.

Young leaders from Tokushima presented their visions for the future based on the Expo’s theme “Designing Future Society for Our Lives.” Through presentations and discussions with Expo producers and visitors, they shared ideas and explored the future of society.

Municipalities participating in the Expo’s international exchange program collaborated with partner countries to host workshops and stage presentations. Children took the lead in sharing their activities and showcasing the unique appeal of their regions.